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Website analysis

  1) Vogue website The Vogue website presents a highly sophisticated and luxurious brand identity, maintaining clear consistency with its print edition through strong cross-media synergy. Its house style is minimalist, using a black-and-white colour palette, elegant serif typography, and significant white space to communicate exclusivity and high fashion status. The layout is structured and grid-based, with clearly organised sections such as fashion, beauty, and culture, reflecting traditional magazine conventions and making navigation simple for users. High-quality, professional photography dominates the site, reinforcing an aspirational tone and positioning fashion as art. The website creates an active audience through interactive features including clickable galleries, embedded video content, and links to shopping pages, reflecting digital convergence and modern consumer habits. Vogue also has a large social media presence, with approximately 49 million Instagram followers and...

Statement of Intent

  I intend to create a 2000s inspired style magazine alongside a corresponding website. My project will focus on the romanticisation and revival of 2000s teen culture, combining both mainstream and alternative aesthetics. The magazine will be primarily targeted at a young female audience, while also including a male cover variant to appeal to a broader demographic, including those who identify with more masculine presentation or prefer male-led representation. Additionally, I will target a secondary audience of adults who grew up reading magazines in the 2000s, as my products will evoke  a strong sense  of nostalgia.   In terms of representation, my magazine will explore the construction of femininity through both soft and powerful aesthetics. I aim to challenge traditional representations by blending hyper-feminine 2000s influences such as Juicy Couture, Victoria’s Secret,  Lipsy , and Ed Hardy with alternative subcultural styles including punk, emo, and indie ...

contents pages

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front cover 2

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front cover 1

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MOOD BOARD

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  my amazing mood board